Marketing & SalesAgents7 min reading time

Adtech vet Brian O'Kelley's startup is pivoting to AI agents and rebranding with a new name

Business Insider
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Brian O'Kelley's startup Scope3 has rebranded as Apostra, focusing on AI agents to streamline advertising by connecting marketers' AI with media sellers' AI across diverse channels. Apostra leverages the AdCP protocol to enable AI-driven negotiation and management of ad campaigns beyond traditional programmatic methods.

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