Get the app
Marketing & SalesAgents7 min reading time

Adtech vet Brian O'Kelley's startup is pivoting to AI agents and rebranding with a new name

Business Insider
Read the full article
Brian O'Kelley's startup Scope3 has rebranded as Apostra, focusing on AI agents to streamline advertising by connecting marketers' AI with media sellers' AI across diverse channels. Apostra leverages the AdCP protocol to enable AI-driven negotiation and management of ad campaigns beyond traditional programmatic methods.
#adcp#advertising-technology#apostra#brian-o-kelley#scope3

More in Marketing & Sales

Marketing & Sales4 min read

Why Your Brand’s Next Visibility Battle Is Being Decided In AI Answers, Not Search Rankings

Covered by 2 sources
Marketing & Sales2 min read

ChatGPT ads reach 89 countries as OpenAI passes 100,000 advertisers

Covered by 4 sources
Marketing & Sales2 min read

Adobe becomes AI fan experience partner of BWT Alpine F1 team

The Next Web