Business & Enterprise6 min reading time
AI Investments Should Focus On Value Creation Over Token Utilization
Forbes
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Appier CEO Chih-Han Yu argues that AI investments should prioritize value creation over token usage volume, emphasizing ROI measurement focused on business outcomes rather than token consumption. He highlights that tokenmaxxing, or maximizing token use, does not guarantee productivity and stresses the importance of aligning AI use with cost reduction or revenue growth goals.
