AI Research4 min reading time

AI labels become compulsory on authentic-looking content under EU rules

Covered by 2 sources
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Starting August 2, the EU's AI Act mandates companies to label AI-generated content that appears authentic, including deepfakes and synthetic media, ensuring transparency for users. Providers must embed machine-readable markers, while deployers must visibly disclose AI origins, with significant fines for non-compliance.

Covered by 2 sources


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