Shopping & eCommerce Business & Enterprise2 min reading time

AI shopping passes 50% of US consumers for the first time, NIQ says

The Next WebPublished Sep 24, 2026

NIQ reports that 51% of US consumers used AI tools for shopping in the past month, marking a shift to mainstream adoption. AI aids in product recommendations and personal shopping, influencing purchase decisions and retail strategies.

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AI shopping passes 50% of US consumers for the first time, NIQ says

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