Alexa Plus is better at running my home, but it’s not ready to run my life

Amazon's Alexa Plus, tested over a year since its early access launch in July 2025, excels at smart home control and handling complex commands but struggles as a personal assistant and displays intrusive ads on Echo Show devices. It outperforms previous Alexa versions in understanding and managing routines, calendars, and shopping, yet its personal assistant features remain underdeveloped.