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Marketing & SalesBusiness & Enterprise4 min reading time

Amazon lets its advertisers buy ads in ChatGPT in a pilot with OpenAI

The Next Web
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Amazon Ads has partnered with OpenAI to let select US advertisers buy ads within ChatGPT via Amazon's demand-side platform. Ads appear as labeled text or images below ChatGPT responses, with Amazon managing campaigns and OpenAI deciding ad delivery.
#amazon-ads#amazon-dsp#chatgpt#delta-vacations#openai#programmatic-advertising

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