Amazon wants Alexa for Shopping, not Muse, to be how people shop its store
The Next Web
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Amazon CEO Andy Jassy emphasized that Alexa for Shopping, used by over 400 million customers, will be the primary AI assistant for shopping on Amazon, despite the rise of external agents like Meta's Muse. Amazon blocked Muse from its site, citing better integration and convenience with Alexa. Alexa's usage grew 570% year-over-year, with users spending 50% more per order in the US.
