Apple’s new chief executive is a hardware engineer. His first lineup answers a software problem with a hinge.

John Ternus, Apple's new CEO and hardware engineer, leads the company's largest product launch run, introducing new device form factors like a foldable iPhone and touch-screen MacBook. This hardware-focused approach addresses design innovation amid prior AI assistant challenges. Apple has delayed entry-level iPhone releases until spring, signaling a shift to premium devices in the autumn lineup.