Awkward: Saudi Arabia’s new EV brand takes on the U.S. rival it already controls
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Saudi Arabia's Ceer Motors, majority-owned by the Public Investment Fund, unveiled two electric vehicle models with deliveries starting in March 2027, positioning itself as a local EV manufacturer alongside the PIF's stake in U.S.-based Lucid Motors. Ceer aims to build an indigenous automotive ecosystem with plans for local component production and targets the premium EV segment dominated by Lucid and Chinese competitors.
