Deliveries over deployment: IT firms must reassess AI integration as pricing pressures rise, says BCG

ET AI (The Economic Times)Published Sep 21, 2026

Boston Consulting Group's report finds that most tech service providers focus on similar AI themes, lacking differentiation. Clients now demand measurable business outcomes and integration, while pricing pressures rise due to falling AI inference costs.

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Deliveries over deployment: IT firms must reassess AI integration as pricing pressures rise, says BCG

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