Disney and Adobe are building generative AI tools together
What happened
Disney and Adobe have entered a multiyear agreement to jointly develop generative AI models customized for Disney's various businesses. The partnership was announced at Adobe's MAX conference and will give Disney early access to Adobe's newest AI technologies. These tools are intended to support creative work across Disney's theme parks, cruise line, ESPN, and film studios. The collaboration will focus on building artist-led, proprietary AI models that are tailored to Disney's unique content and production needs.
Key details
- The partnership was announced on November 9, 2026.
- Disney will receive early access to Adobe's latest AI technologies, including Adobe Firefly Foundry.
- The AI models will be customized using Disney's own character attributes, environments, and visual styles.
- Disney's Imagineering R&D division is already using Adobe's Firefly AI platform for theme park projects.
- The collaboration aims to create commercially safe, production-ready AI outputs.
Why it matters
Creative teams at Disney, including those working on theme parks, sports content, and studio productions, will be able to use new AI tools to speed up their workflows and develop more projects. This could reduce production time and costs for Disney, while giving artists more control over how AI is used in their work. The partnership also provides Disney with access to technology that is designed to be safe for commercial use, which is important for protecting Disney's intellectual property.