DraftKings Built an AI Model to Target Profitable Losers, Report Claims
Gizmodo
Read the full articleDraftKings developed an AI model to identify users likely to spend more than they receive, targeting them with promotions to maximize revenue. The model assessed users' responsiveness to incentives, focusing on "elastic" players, especially slot game users, who tend to spend more. Another internal model aimed to predict users at risk of gambling crises but was reportedly not widely adopted.
