Europeans Are About to Find Out How Entrenched AI Is in Their Daily Lives

Starting August 2, the EU's Artificial Intelligence Act requires companies to disclose AI use in ads, chatbots, and other services to increase transparency and reduce deception. Non-compliance can lead to fines up to €15 million or 3% of global turnover. The law covers a broad range of AI applications, including those by major firms like Spotify and Adobe, and will be enforced by the European Commission's AI Office.