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How AI is redefining brand discovery and the future of digital marketing | Kirthiga Reddy

ET AI (The Economic Times)Published 2 hours ago

Kirthiga Reddy, co-founder of Optimise GEO, discusses how AI is transforming brand discovery by shifting from traditional search to AI-powered recommendations, emphasizing the rise of Generative Engine Optimisation and the importance of trust in brand leadership.

#digital-marketing #kirthiga-reddy #optimise-geo

How AI is redefining brand discovery and the future of digital marketing | Kirthiga Reddy

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