If You’re Reading This, You’re Probably an AI Bot

A recent report highlights that over half of internet traffic is now generated by AI bots, with many users relying on Google's AI-powered search features instead of traditional web pages. This shift threatens the ad-based revenue model that supports web content creators, as AI-generated and AI-consumed content grows significantly. Google disputes some study findings, emphasizing ongoing strong search traffic and new features encouraging users to visit actual web pages.