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Jet2 signs multi-year deal with Adobe to personalise holidays with agentic AI

The Next Web
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Jet2 has partnered with Adobe to use Adobe CX Enterprise's agentic AI platform to personalize holiday offers and support for its 10 million myJet2 customers, tailoring recommendations based on preferences and booking history. The collaboration includes custom AI models, brand compliance checks, and a joint Customer Experience Lab to develop new AI-driven services.

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