Making scents: could AI help perfumers take pressure off endangered plants?
The Guardian
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Scientists and biotech firms are using AI and cell culture techniques to recreate scents from endangered plants like Aquilaria, aiming to reduce harvesting pressure on wild populations. Osmo's AI can predict and reproduce rare scents from tiny samples, while BioHarvest plans large-scale production of fragrance compounds without harming original plants. This approach could benefit both environmental conservation and the fragrance industry, though some experts caution against overstating its eco-
