McDonald's is reportedly using AI to "dynamically" price its burgers
Covered by 2 sources
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McDonald's uses AI-driven dynamic pricing in the US and some global markets, adjusting burger prices based on local customer willingness to pay. Franchisees receive pricing recommendations and face pressure to follow them, with notable price differences even between nearby stores.
Covered by 2 sources
- Suit says dynamic AI prices at McDonald’s are ‘nickel-and-diming consumers’· TechRadar
- McDonald’s sued for allegedly using AI tool to determine pricing for franchises· The Guardian
- McDonalds Has Secretly Deployed AI Models to Determine Exactly What to Charge You for Its Mid Fast Food Burgers· Futurism
