McDonalds Has Secretly Deployed AI Models to Determine Exactly What to Charge You for Its Mid Fast Food Burgers

McDonald's uses AI-driven pricing models to set menu prices at nearly 14,000 US locations, adjusting prices based on customer willingness to pay, causing significant price variations even between nearby stores. Franchisees report pressure to adopt the AI system, which sometimes recommends price cuts that affect their profits, while McDonald's corporate benefits from increased revenue.