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Business & Enterprise LLM & Text Generation3 min reading time

Mistral buys Paris adtech startup Pimento in its third acquisition of 2026

The Next WebPublished 10 days ago

Read the full article

Mistral AI acquired Paris-based generative AI adtech startup Pimento in its third acquisition of 2026, aiming to integrate Pimento's team into its conversational assistant project, Vibe. The deal's value is reported between €3.8 million and €12.7 million, with Mistral prioritizing developer skills over Pimento's customer base.

#advertising-technology #mistral-ai #partech #pimento #samsung-electronics #vibe

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