Mistral buys Paris adtech startup Pimento in its third acquisition of 2026

Mistral AI acquired Paris-based generative AI adtech startup Pimento in its third acquisition of 2026, aiming to integrate Pimento's team into its conversational assistant project, Vibe. The deal's value is reported between €3.8 million and €12.7 million, with Mistral prioritizing developer skills over Pimento's customer base.