OpenAI is enlisting an influencer army to make it look 'good for the world'

OpenAI has significantly increased its influencer marketing for ChatGPT, doubling sponsored Instagram posts from June to August 2026 to promote the AI as useful and positive. The campaign targets diverse creators to expand ChatGPT's user base and enterprise adoption despite some backlash from audiences. OpenAI aims to boost both consumer engagement and business tool subscriptions through this strategy.