OpenAI Reports Early Results for Radisson Hotels ChatGPT Plugin

Unite.AI
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OpenAI shared early results for the Radisson Hotels ChatGPT plugin, built with Accenture, showing it converts bookings at 1.5 times the rate of Radisson's organic search. The plugin launched in July 2026 and enables travelers to find and book hotels within ChatGPT, with automatic surfacing improving discoverability.

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