Oura acquires Counsel Health for $625 million to add AI doctor service
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What happened
Oura has agreed to purchase Counsel Health, a company that provides AI-powered primary care services, for $625 million. The acquisition will allow Oura to combine its smart ring’s biometric tracking with Counsel Health’s AI and physician support in its app. The deal was announced on November 10, 2026, and is expected to close by the end of the year, pending standard conditions. This move follows Oura’s recent decision to delay its initial public offering.
Key details
- Acquisition price is $625 million, paid in cash.
- Oura reported $533 million in revenue for Q3 2026, a 153% increase from the previous year.
- Oura has over six million members worldwide.
- Counsel Health’s platform includes AI chat for medical guidance and access to board-certified physicians.
- Oura Ring 5 will be available in Ulta Beauty stores as part of retail expansion.
Why it matters
Oura members will gain direct access to AI-driven medical advice and physician care through the app, expanding the range of health services available to them. Employers, health plans, and other enterprise partners using Counsel Health will continue to receive services, with the potential for broader integration of biometric data. The acquisition gives Oura a new clinical workforce and enterprise distribution, potentially increasing its reach and changing how users access both preventive and acute healthcare.