Perplexity's Free AI Subscription with Airtel Boosts User Base and Revenue in India
Covered by 2 sources
Perplexity partnered with Airtel in July 2025 to offer free 12-month Pro AI subscriptions to 360 million Indian customers, resulting in 56 million downloads and 22 million monthly active users by October. After the free offer ended in January 2026, Perplexity saw a 60% revenue increase and maintained 14 million monthly active users by July 2026, indicating sustained engagement above pre-promotion levels.