Prepare for the holiday season with July’s Demand Gen Drop.

Google BlogPublished Jul 29, 2026

Google's July Demand Gen Drop introduces new retail features like Checkout Links in nine additional markets and upgraded Target ROAS bidding to enhance holiday shopping conversions on YouTube. These tools aim to connect shoppers directly to optimized checkout pages, boosting conversion rates by 6% on average.

#checkout-links #demand-gen #google #holiday-shopping #target-roas #youtube

Prepare for the holiday season with July’s Demand Gen Drop.

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