Qualtrics Announces XM Data & AI Platform for Experience Management

Qualtrics announced the XM Data & AI Platform on September 9, 2026, designed to simulate outcomes, predict customer behavior, and act in real time to improve experience management. The platform leverages extensive experiential and healthcare data, including the recent $6.75 billion Press Ganey Forsta acquisition, and aims to replace fragmented tools with a unified AI-driven system. It is set for release in 2027, with previews available immediately.