Reddit fights AI marketing ‘slop’ with its own AI, as GEO becomes the new SEO

Reddit faces a surge in stealth marketing where brands post fake opinions to influence AI chatbots like ChatGPT. To counter this, Reddit uses AI to detect and remove spammy content, reducing user exposure by 20% year over year. Despite these efforts, marketers continue to adapt, fueling a persistent battle over AI-generated content authenticity.