Snap tries to bring AR glasses to enterprise market, partnering with Nvidia, AWS and Salesforce

Snap partners with Nvidia, AWS, and Salesforce to promote its $2,000 Specs AR glasses for enterprise use, aiming to support tasks like equipment troubleshooting with AI-powered digital assistance. CEO Evan Spiegel highlights Specs as a computing device rather than just smart glasses, and introduces Specs Intelligence, a new AI assistant service for AR glasses and Apple devices.