Stop Proving Your Posts Are Real And Prove Your Process Is

Ofer Familier, CEO of Dig.getty, argues that labeling individual AI-generated posts is insufficient to build trust as AI can fake any content. Instead, brands should demonstrate transparency through consistent, process-based credibility across all content, backed by real people and verifiable records. Current tools like AI-content labels and provenance standards help but fail to close the trust gap amid widespread AI use in marketing.