‘Synthetic twin’: Why Socceroo Cristian Volpato is the latest footballer to license his AI clone

Cristian Volpato, an Australian footballer playing for Sassuolo, has licensed his AI-generated digital likeness to Callandor, a company that creates and monetizes 'synthetic twins' of athletes for brand deals and content control. This move reflects a growing trend where athletes seek to manage and profit from AI-generated representations amid unauthorized uses of their images.