“They don’t understand how business works,” Publicis Sapient global CPO on hiring fewer freshers

Publicis Sapient is reducing fresh graduate hires due to AI's impact, seeking engineers who combine technical skills with business understanding to evaluate AI-generated work. The company expects universities to adapt curricula to bridge this gap in the next few years. It has also developed AI products to support a product-led services approach, raising the bar for engineers to act as consultants rather than just coders.