TikTok star Vivian Tu is bringing her ‘Your Rich BFF’ persona to a new finance app

Vivian Tu, known as TikTok's 'Your Rich BFF,' launched Ask Dolly, an iOS app offering personalized financial news and advice in her relatable style. The app features AI-driven chats and human financial planner access via subscription tiers. It monetizes through subscriptions, vetted brand partnerships, and affiliate fees without holding user funds.