Using AI vs. Building Around It: Where’s the Line?

The article explores the distinction between businesses that merely use AI tools and those fundamentally built around AI, proposing that a company is AI-native if it cannot operate without AI. It illustrates this by contrasting an accounting software firm that benefits from AI but can function without it, with a bank call center where AI handles core operations, requiring a redesign if AI is removed. The piece highlights companies like Cohere that assist enterprises in transitioning to AI-native