Why Adtech’s Next Advantage Won’t Be Data Or AI. It’s The Trust Economy

Becausal CEO Avi Chai Outmezguine argues that in adtech, trust in data and AI-driven audience insights will become the key competitive edge, surpassing mere data volume or AI sophistication. Becausal's approach focuses on AI that explains its decisions transparently, enabling marketers to understand why audiences are targeted before spending. This shift addresses marketing's 'black box' problem, where AI recommendations lack clear evidence or rationale.