AI is changing online ads, and brands have a new fight on their hands: Report

A report by Google, Temasek, and Bain reveals that AI is increasingly influencing product discovery and comparison in Southeast Asia, with half of consumers using AI for discovery and nearly 70% for comparison. Brands must adapt advertising strategies to gain visibility in AI recommendations, while traditional channels remain important. Google has introduced Gemini-powered Business Agent for Leads in India to enhance search ads with AI-driven customer interaction.