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AI is now an F1 sponsor, a strategist, and a tech director. The race weekend has changed.

The Next WebPublished May 4, 2026

Formula 1 has integrated AI technology into its race weekend by adopting AI as a sponsor, employing it as a strategic advisor, and appointing it as a technical director, transforming race operations.

#ai-sponsorship #ai-strategy #formula-1 #technical-director

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