Salesforce Agrees to Buy Cresta for Voice-Led Customer Service AI

Salesforce announced its agreement to acquire Cresta, a company specializing in voice-led AI for customer service, aiming to integrate Cresta's conversational AI agents and real-time assistance into its Service Cloud platform. The acquisition, expected to close in early fiscal 2028, will enhance Salesforce's capabilities in handling complex customer calls and improving service outcomes for clients like Marriott and Comcast.