Marketing & SalesConsumer Tech3 min reading time

SKF advert review – let’s hope this dull AI Greta Garbo is not the future

The Guardian
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Swedish company SKF created a 99-second TV ad featuring an AI-generated likeness of Greta Garbo, reviving the late actress to promote their ball bearings. The AI Garbo delivers a scripted, smooth presentation contrasting with the original star's iconic persona, raising questions about the use of AI to recreate deceased celebrities.

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