SKF advert review – let’s hope this dull AI Greta Garbo is not the future
The Guardian
Read the full articleSwedish company SKF created a 99-second TV ad featuring an AI-generated likeness of Greta Garbo, reviving the late actress to promote their ball bearings. The AI Garbo delivers a scripted, smooth presentation contrasting with the original star's iconic persona, raising questions about the use of AI to recreate deceased celebrities.
- Swedish Company Uses A.I. Likeness of Greta Garbo in Ad· New York Times
