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Business & Enterprise LLM & Text Generation3 min reading time

Mistral buys Paris adtech startup Pimento in its third acquisition of 2026

The Next WebPublished 8 days ago

Read the full article

Mistral AI acquired Paris-based generative AI adtech startup Pimento in its third acquisition of 2026, aiming to integrate Pimento's team into its conversational assistant project, Vibe. The deal's value is reported between €3.8 million and €12.7 million, with Mistral prioritizing developer skills over Pimento's customer base.

#advertising-technology #mistral-ai #partech #pimento #samsung-electronics #vibe

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