Why Your AI Transformation Might Be Failing Before It Begins

John Kostoulas argues that AI transformations often fail because organizations focus on technology interfaces rather than understanding the underlying business context and rationale. Past technology waves also failed by automating processes without grasping why they existed, leading to fragmented and unintuitive systems. He warns that AI cannot infer missing context and stresses the importance of starting with the 'why' to realize AI's true value.